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Most memberships are focussed on helping people to reach a goal or achieve some sort of positive outcome. Whether you enable this with courses, worksheets and tools, community or something else - it's the result that matters. Running a free online challenge as part of your audience building and lead generation strategy taps into this in a big way and as a result can be one of the most effective tactics for attracting new members. If you run a challenge that helps people get a specific outcome; then not only are you delivering value but you're also proving that you're capable of helping them to get results; and that's an extremely compelling motivator for joining your membership for anyone wanting to take the next step towards achieving their larger goals. In this episode of The Membership Guys Podcast, I share a lesson taken directly from our Building an Audience course where we talk specifically about running an online challenge to grow your membership. In this episode, I discuss: What makes free challenges such an effective way of promoting your membership How to plan and deliver your own free challenge Strategies for generating membership sales from challenge participants How you can REALLY leverage your challenge content and use it to create additional marketing assets