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Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and Michelle chat about how they approach creating content that ranks on Swim University, including clever ways to incorporate keywords and how to optimize text for both robots and humans. Michelle also shares some of her favorite strategies for researching keywords and how she weaves a human-centered approach into her work. This is a behind-the-scenes look at Swim University's entire SEO process and how Michelle creates articles that are more likely to rank. Enjoy! P.S. If you want to learn more about writing SEO friendly content, check out Matt's course SEO for Bloggers: Moneylab.co/SEO P.P.S. You can find Michelle on Twitter @MichelleDLowery