How to Forecast Your Amazon PPC Approach
Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR.
See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly!
We’ll see you in The PPC Den!
Highlights
- 0:00 Intro– Get out your crystal balls!
- 4:43 When is forecasting necessary in Amazon PPC?
- 9:27 First step when planning an approximation
- 10:57 Where to get approximate search volume
- 15:50 Where to get approximations for average CPC
- 20:05 How to build a mid-case or worst-case scenario
- 28:35 When does Elizabeth use approximations
- 30:40 Why approximations are useful
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Resources & Links
- Search & Orders Approximation 3000 Google Sheet
- Where to find Elizabeth Greene
- Junglr
- Here’s another episode featuring Elizabeth, What To Do About Low Click - Low Sale Keywords
- How to do Keyword Research for Amazon PPC: Back to Basics
- All About ACOS YouTube playlist
- ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read)
- Never miss the latest in Amazon PPC tips and best practices
- All our episodes and show notes
- Get a product tour of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
