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This is a conversation between the Co founder and CEO of EdSanta education, Rohan Krishna and Chitra Gurjar from Adeptic Creative Labs.Ed Santa is an Ed tech company which is 5.5 years old.Rohan has experience in marketing branding and building products in a US based companyHe has also dabbled in the retail sector in Europe, building productsCompleted masters from University of Aberdeen MBAWorked in Finding new products that can be introduced into the market and finding customers.Finding for someone v/s building a product.Joining an EdTech firm, learning all about a product and performing multiple rolesWhat to do with an idea? Getting the ABC's right. Start with market sizing, segment and need, understanding user personasDiscovering user personas for the learning space - has been made complex; understanding stakeholdersReaching the end user in an enterprise requires crossing many hurdlesDealing with different mindsets in enterprises, well structured systemsLearning ecosystem is made complex; don't ask when you last took a course, learning always happens in-line with workDoes learning always have to be structured? Online courses are not always the solutionThe myriad forms of learning - one size does not fit all; experiences with various enterprisesPersonalised, contextual byte-sized learning - to suit needs of the learnerThe organisation's expectations from necessary structured learning v/s an individual discovering what's necessaryEnterprises looking to enhance learner engagement, going out to find courses that workGoing hand in hand with the kind of work being done with individual growth plans; battling the content fatigueImportance of organic learning acknowledged by the enterpriseResearching adult learning - points of view from an Indian education scenario; Advice for people considering a career in EdTech There's enough room for everyone; know your competitionUnderstanding paying capacities; challenges for B2B and B2C, outreach for each and in-line with your fundsUnderstanding organisation processes and functionsFinding the right problem to solveRohan’s Brief:Rohan Krishna is a serial entrepreneur. He joined hands with EdSanta's founding team with zest and vision to change how the world learns. In just a few years, he was able to crystalise his dream into reality with EdTech brands under the EdSanta umbrella – Elite Learning, Get me a Course, Get Me Guru, Get Me Employed, and AdSmart. In Rohan's words, EdSanta's vision is to "make learning accessible, effective, engaging, and personalised for everyone." His authored book, "Knowing What's Ignored: A Little Extra For Extraordinary Outcomes At Work," is an excellent read for aspirants pursuing their master's degree in business administration! A true-blue explorer, Rohan absorbs and enjoys new cultures and food while traveling globally. An innovator at heart, Rohan has a patented remote-controlled robotics product to his credit.This podcast is brought to you byAdeptic Creative Labs with support from the team atClearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs andClearly Blue Digital.