Tales of two Marketeers
Marketing is an exciting and challenging field. Marketeers are eternally trying to stay on top of changing consumer needs and expectations, laws, and technology trends.In this episode, Sharvani Sachidanand swaps stories about marketing with Padmaja Narsipur. They discuss the evolution of marketing and share the unique demands of different industries with Madhavi Nadig. This is a discussion about all things marketing—traditional and offline methods, as well as digital marketing.Topics discussed in this episode includeSharvani’s journey into marketing, without a sales backgroundPadmaja’s segue from engineering to marketingThe perks and perils of targeting consumers onlineWhatsApp is a pivotal tool for both trading and trainingTechnology enables effective marketingMistakes made and lessons learned from the trenchesThe “Andhera in Andheri” story. Sharvani pulls off a great marketing event, during Mumbai’s peak monsoon season, despite the clouds of doom surrounding it the previous night.Why the “from Silicon Valley” tag mattersSharvani cleverly using Indians’ bias towards white skin to her advantage.Sharvani is an entrepreneur, dog-mom, marketeer, storyteller & dreamer. She has straddled roles across industries, working with Robert Bosch (Blaupunkt), Pernod Ricard, Wipro Peripherals, Allergan Healthcare & Addto. In 2012, Sharvani co-founded annectoś Loyalty Solutions, which specialises in delivering and managing trade & channel loyalty programs. She has experience in Product Management, Marketing, and Revenue Management. Sharvani has a track record of conceptualising, implementing & managing innovative business solutions that drive profit & growth for her clients. She enjoys spending time with her 3 dogs, watching movies, making hand-made art, and cooking.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.