Digital Marketing 101
Digital Marketing has become a buzzword today. Businesses of all sizes, in the B2B and B2C space, need a strong digital presence. You must be able to market to potential customers wherever they are online. In this episode, Pavithra Rao from Clearly Blue converses with Madhavi Nadig about her experiences as a Digital Marketeer.Pavithra’s tryst with Digital MarketingWhat makes digital marketing appealing as a career?Why companies need digital marketingMyntra introduced online shopping for clothes and revolutionized the industry using digital marketingNykaa established its brand identity by targeting youngsters on platforms like Instagram, Facebook, Snapchat and TikTok.Digital marketing is not synonymous with Social Media MarketingDigital marketing is about reaching your target audience on any digital platformUnderstand your target audience to make your digital marketing targeted and effectiveStrategy to market products meant for children, who are consumers, but not the decision-makers or buyers.Thinking of digital marketing after putting up a website? You’re already late to the game!Content strategy is key to boosting websitesTypical timelines for different types of campaigns to yield resultsIdentifying platforms relevant to your brandTypical misconceptions and incorrect expectations that Pavithra educates new clients onSkills needed within digital marketing teamsIs it art or science?Building a reputation and gaining users’ trust takes timeInfluencer marketing works for B2C, not so much for B2BConsistency and patience are essential for customer acquisitionUsing existing data to identify more potential customersHow to gain explosive growth for the business?Effect of huge spends on paid digital advertisingIs success in digital marketing the same as making content viral?This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.
