Rarely Rational - Anchoring Bias
This episode is the first in a series of conversations about the impact of cognitive biases in the field of UX research and design. In this episode, Aedge podcast co-hosts, Suchitra G and Jyothi Sridhar talk about their journey into UX and their understanding of the concept of Anchoring BiasWhat drew them to the field of User ExperienceWhat does ‘UX’ mean to them?Cognitive biases and how are they relevant in UX?People’s decision making process52 UX Cards - the article that helped us discover and understand cognitive biases Anchoring Bias definition and examples in real lifePlanning fallacy.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.