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Riot Games Head of Partnership and Business Development in North America joins the podcast to talk about an expanding partnership with Nielsen. Riot has been working with Nielsen for over a year and has just expanded the partnership to inlcude VODs. Why counting non-live viewers is crucial for League of Legends Where the LCS ranks in terms of Amercian sports leagues viewership Why this data was crucial for brands as they invest more advertising budget into esports If you enjoyed the podcast, please rate and subscribe, it helps us out a ton! Multiple new episodes each week. For daily esports news, check out the Esports Minute (https://esportsminute.fireside.fm/). Follow Mitch on Twitter @Mitch_Reames (https://twitter.com/Mitch_Reames) Follow Esportz Network on Twitter (https://twitter.com/EsportzNetwork), Instagram (https://www.instagram.com/esportznetwork/), and Facebook (https://www.facebook.com/EsportzNetwork) @EsportzNetwork Or visit our website esportznetwork.com (https://www.esportznetwork.com/) for updates on what's to come! Special Guest: Matt Archambault.