What Is Influencer Marketing?
Influencer marketing is a marketing process in which businesses collaborate with individuals who have a sizable and engaged social media following also known as influencers to promote their products or services. These influencers can include well-known figures in the public eye as well as experts in their respective fields. The idea behind influencer marketing is that, since the influencers have already won the respect and trust of their followers, their recommendations are more likely to be taken seriously.
