Influencer Marketing Definition
Influencer marketing is a type of marketing strategy that involves partnering with influential individuals on social media platforms to promote products or services. These influencers have a large following and their endorsement of a brand can lead to increased visibility and sales. The process involves identifying relevant influencers, reaching out to them, and negotiating the terms of the partnership. The success of influencer marketing campaigns depends on selecting the right influencers and creating content that resonates with their audience.
