How Does Influencer Marketing Work?
Influencer marketing is when you work with an influential person to make content that promotes your business or product. Usually, a brand will offer to work with an influencer on a campaign, and the influencer will create content that supports the brand or product. Influencer marketing can help companies reach out to new customers, which is one of its main benefits. By working with people who have a large following in a certain field or business, brands can reach people they wouldn't have been able to reach with standard advertising.
