lystn

Micro-influencers are becoming more important, which is a well-known trend in Influencer marketing in India. These are social media influencers who have a smaller following (usually between 10,000 and 100,000 fans) but a very loyal and involved audience. So, brands are looking to micro-influencers more and more to reach niche groups and connect with their customers in a more genuine way. On the other hand, 65% of Indian marketers say they would rather work with micro-influencers than celebs or macro-influencers. In India, sincerity is becoming more and more important in Influencer Marketing, which is another important trend. Consumers are getting better at choosing the content they want to see, and viewers are more likely to trust leaders who are real and open. In fact, 71% of Indian customers say they are more likely to follow an influencer who is real and honest, even if their material isn't as polished as that of other influencers. So it's related to the level of the target audience's everyday lives.