boAt: The musical disruption ( Aman Gupta, iPhone, Beats by Dr. Dre, JBL, Marketting, Lakme Fasion week)
Have you ever wondered how a company that just came into existence in 2016 solely crushed the Indian market of big companies like JBL? What key factors helped boAt attract such an enormous customer range? What is common between iPhone and boAt? To know the answers to the above questions, listen to the below podcast!Special thanks to Surbhi Kumari and Marvin Mathew.
