Unveiling EKAM's Success Potential: Perspectives from Partho Dasgupta, Former BARC CEO
In 2017, to address the digital puzzle, BARC India introduced its EKAM range of products, a concept envisioned by none other than Partho Dasgupta, BARC's former CEO. At the core of this initiative, Partho Dasgupta, with the vision of effectively measuring content on digital platforms, proposed EKAM. For a comprehensive understanding of EKAM, we invite you to read our full blog.Read more: https://blog.thevoiceofnation.com/media/partho-dasgupta-barc-former-ceo-elaborates-success-potential-of-ekam/
