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Kriti Verma elaborates, The surge of social media and digital platforms like Instagram, YouTube, and TikTok, combined with the widespread availability of smartphones and internet access, has given rise to a new category of celebrities known as content creators. Kriti Verma These individuals, armed with creativity and innovation, have made a significant impact in the virtual realm. They have amassed large followings, shaping trends and influencing opinions. In this season, Bigg Boss OTT has brought attention to the growing phenomenon of the creator economy, particularly with the participation of two highly prominent YouTubers, Elvish Yadav and Fukraa Insaan.Read more: https://indianbusinesstimes.com/2023/08/14/fukraa-insaan-or-elvish-yadav-ex-bigg-boss-contestant-kriti-verma-decodes-the-popularity-of-content-creators-in-bigg-boss-ott-season-2/