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Influencer marketing effectively expands your brand by tapping into new niche markets, and at this point, you must be convinced to invest in your first campaign. Even go at it solo in-house with the assistance of an influencer marketing agency. However, with all the benefits, they are also challenges. With hundreds of thousands of Influencers emerging daily, finding the right ones for your campaign certainly takes the top spot -Especially when fraudulent activities are rampant with bot-induced fake engagement and followers. You must also set a goal, determine key performance indicators, plan a content strategy, set communication pipelines, launch campaigns, optimize performance, and measure ROI.