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Jeremy Utley is the Director of Executive Education at Stanford’s d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the popular web series "Stanford's Masters of Creativity", and the co-author of the book ‘Ideaflow’.In this episode, Subbu and Jeremy explore the concept of Ideaflow – why generating more ideas is critical to business success, and how leaders can enable a culture of ideation, experimentation and implementation.Key topics1:35 - Jeremy's career trajectory and the courage to deviate from the past3:30 - Primed for a breakthrough4:25 - Quantity over quality of ideas 7:55 - Why we need to focus on creativity10:00 - Every problem is an idea problem11:30 - Defining Ideaflow12:30 - Psychological safety as an essential enabler for Ideaflow 14:40 - The Einstellung effect18:20 - Dare to be obvious19:30 - Why is picking the best idea so difficult?22:00 - Designing great experiments 28:20 - Working in a culture that doesn't support creativity31:00 - Rapid-fire round!33:45 - Why is collaboration so messy?36:30 - How to brainstorm well as a team38:30 - The value of a non-homogenous team 40:00 - Pixar's dailies 42:50 - Creative collissions - what they are and how to have more of them 45:45 - What leaders get wrong about the creative process and what they should be doing instead