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SEO For Institute Websites - Search engine optimization (SEO) is crucial to the success of higher education programs and enrollments, but it is one of the most overlooked portions of an effective marketing ecosystem. Increasingly, students are searching for specific schools or programs online, and you need to make sure that you’re showing up in search results. In fact, according to Tsunela, “67% of internet users use search engines as their first source of information for higher education institutions”