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Salesforce is a powerful tool allowing thousands of businesses to simplify their processes through various integrations. Whether it is documentation management, data management, signature management, easy data accessibility, Salesforce texting, or any other business requirement, Salesforce supports various kinds of integration to ensure better business productivity.You need to pick the right one depending on your business requirement.Every business needs differ, but communication is one thing that every business prioritizes. Without reliable and scalable communication tools in business, it is challenging for firms to interact with potential customers effectively.And for this, they need to incorporate the right messaging solution in Salesforce with advanced automation capabilities.Why should you care about Automated Messaging in Salesforce?Do you know?According to Instapage, an overwhelming majority of 91% of users consider marketing automation crucial for success in their online marketing endeavors.Consider this,You have an incoming from a potential customer enquiring about your business offering, but you are unavailable because the incoming comes in during non-working hours.How frustrating it could be for your customers. Don’t you think such a situation would compel your potential customer to move to your competitor rather than wait long for your response?This is probably what your customer would do. And this could be a loss of opportunity for you.Now let’s consider another situation.Several competitors are competing to win the same customer. Whom the prospect will pick to complete the purchase?Definitely, the one who is top of the mind for the customer. And to be for most in one’s thought, it is essential to nudge them consistently at different intervals, which could be done by following up with them without a miss.How would you ensure that teams are following up consistently?When teams are busy, there’s a fair chance that they can miss follow-ups.And that’s where you can count on automated text messages in Salesforce.According to Invesp, the majority of customers, specifically 60%, tend to reject an offer four times before finally accepting it. Meanwhile, almost half of all salespeople, around 48%, do not even bother following up with potential customers.This is where the sales game weakens, causing firms to lose sales opportunities.Visit : https://360smsapp.com/blog/overcoming-business-challenges-with-salesforce-text-automation/