‘When you have to pivot, you don’t let a good crisis go away’ w/ Ashwin Ramasamy @ PipeCandy
Chapters1:29: SaaS. Because it returns good multiples3:57: How Chennai stole the SaaS crown6:19: Going enterprise when others sold SMB9:05: Pivots on way to first million16:14: Yae or Nay? The funding question 17:57: Brand marketing before product marketing 23:37: The line from positioning to acquisition 27:10: Filter Kaapi reboot 34:04: Slow and deliberate > fast growthSocialWebsite: https://www.upekkha.io/LinkedIn: https://www.linkedin.com/company/upekkhaTwitter: https://twitter.com/upekkhaBe
