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In this episode we spoke to Tejas Mehta, Co-founder of SocialPilot, which is a Social Media, Scheduling Marketing and Analytics Tool oriented primarily towards digital marketing agencies who have to manage multiple accounts for each of their clients.Tejas spoke about how SocialPilot moved upmarket by investing an immense amount of time and effort into their customer discovery. Specifically he discussed how his team translated knowledge of their customer into a more focused product that met the specific needs of a particular target segment. This in turn let them increase price and spur growth.Perhaps the most interesting part of the conversation was about how increasing their price helped them manage their churn which seems counter intuitive because on the surface you'd think that people would be less likely more likely to churn if you increase prices.Bottom line, there are a lot of actionable insights in this interview that you can take into your business. Enjoy the conversation!For more podcasts like this visit https://upekkha.io/podcasts