Ep 7 | Building For Bharat Ft. Ranjeet Singh
We have never had the kind of entrenched, highly distributed vernacular content platforms that we do today, spanning cities and districts from Kashmir to Kanyakumari.In a country where 65% of internet users are on mobile for an average of 2.5 hours a day, local content from your city in your language is king. Join us in a delightful conversation with Ranjeet Singh (Co-Founder and CEO, Pratilipi) as he shares his learnings about building a successful vernacular content platform in Bharat for Bharat.Who do you want to see on Pepper Spotlight's next episode? DM us on Instagram: https://instagram.com/pepper_contentShow notes:(0:00) - Welcome Note(1:30) - Pepper Social Announcement(2:30) - Pratilipi Introduction(4:43) - What is 'Building For Bharat'?(6:17) - How Did Pratilipi Start?(7:45) - Pratilipi's Growth Story(10:30) - How do you decide which language to launch?(11:45) - How does a writer sign up on Pratilipi?(14:00) - How to create podcasts or comics with Pratilipi?(16:00) - How are users reacting to new comics and podcasts?(17:20) - Where do the first set of writers stand today?(19:32) - The shift from paperback to e-book and audiobooks.(22:00) - How did the team manage to grow during a pandemic?(24:11) - Lightning roundAbout Pepper ContentPepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.➡️ Follow Pepper Content:https://linktr.ee/peppercontent➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
