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If you use social media, you've probably noticed a trend across Facebook, Instagram, and Twitter of people posting their then-and-now profile pictures, mostly from 10 years ago and this year. Speculation arose about the motive behind this viral challenge and had users questioning if this was a ploy by Facebook to use for facial recognition data. Kate O’Neill, a writer for Wired, wrote an op-ed exploring the possibility that this was more than just a fun challenge to share with friends.