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In this episode, I invited Tanya Nambiar - owner of El Diablo Sauces. We spoke about how she and her husband started this business, how it pays to think like the customer. We also discussed the distribution strategy of retail vs digital.We spoke about how El Diablo stays ahead of the curve, Tanya's vision for the company and what El Diablo means!You can check out El Diablo's Insta page here - https://instagram.com/eldiablosauces?igshid=1uuqvnurb6dq4.You can order you bottle of choice here - https://www.instamojo.com/eldiablosaucesllp.