Pritish talks to Achyutha about leading User Research for Meesho- India's first Social Commerce Unicorn
Building for Bharat with Achyutha Sharma, MeeshoMeesho is primarily building for Bharat. Bharat is India’s non-cosmopolitan smartphone-enabled consumer segment where every region has its own language/dialect and consumer behaviour.We speak to Achyutha about:- What does User Research mean to Meesho?- How to build a User Research Practice?- How does User Research translate into product offering?- How to set KPIs and measure outcomes?
