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The world is moving towards radical experiences. The same is instituted by designers to benefit the growth of usability testing, which eventually leads to a better understanding of the interface functions. Deriving this approach across mental models and personas leads to a futuristic advancement - a step further in a meaningful experience. In this episode, we discover the radical side of building experiences with Anant Tambade. He leads as the Director of Experience at Amdocs. He speaks about the "thick and thin" of his journey from being an Architect to a User experience Designer. This episode gives us insights about user behaviour and how it varies while talking about hyper intuitive user experience, to result in exceptional customer experience. He mentions business strategies regarding user experience patterns in the world of design. You can connect with Anant on Twitter @anant_tambade. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in