lystn

Ads, content, product campaigns and every other drive is all based on extensive consumer data that is available. But ever wondered how did the brands work out the magic a decade back? We still sing along the Nirma's "washing powder Nirma". How did the old brands establish such powerful impact on their customers in India. Were the Ads that out of the box that we still remember and connect to?.Ambi Parameswaran is here to take us back and help us understand the significance of Ads from a decade ago and now. He is a brand strategist as well as the veteran who started Ulka, now FCB Ulka, which had a hand behind many legendary time transcending ads of India. Being the CEO for 27 years, he is the best when it comes to anything about advertisements! Tune in to understand why you love the brand you use! Is it because of the product or the magic of the ad!