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Episode DescriptionHow does Marketing look like in COVID times? Which elements should we focus on to achieve higher ROI? In this episode, learn some tips on how to make a local business online and deliver the right message to the audience. Learn how to capitalize the recent happenings in the market!Episode HighlightsIn this podcast of “Dude, Where’s My ROI?” meet the man who can decipher the madness behind social media, Shreyas Deshmukh. He is the Senior Brand Services Manager, Social Media at FCB Interface, and a social media enthusiast. He has 8+ years of experience in Social Media.He shares his journey in marketing for the last couple of years and what does it look like in COVID times.Notable Quotes & ExamplesExchange of information in social groups has increased during the pandemic.Use of Marketing Tools help the brand make right decisions.The trend of Moment Marketing and Data-driven Marketing has become essential for brands to achieve higher followers and reach.Personal Branding by brands is a requirement, not an option in the present era.Building Connections through LinkedIn, Instagram, or e-webinars help generate ROI for a brand.Use the Power of Google, SEO and YouTube to turn a local business into an online business.Recommended ResourcesGoogle Alerts and Twitter for Trends and UpdatesSocial Samosa for Recent Data and TrendsUnmetric and Socialbakers for Social AnalyticsSalesforce and Talkwalker for Social ListeningGlobal Web Index for Planning and StrategizingSimilarWeb for Website Analytics