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Technology has taken over the fitness industry. Whether it’s used to market your gym, hold your members accountable, or to take online payments from clients, it’s pretty much the standard for any health-conscious person looking to get fit.  In today’s Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more.  “The lessons that hurt the most are the ones you learn the best.” -Mark Springer Here's what you don't want to miss: 3:00 How Mark overcame his childhood obesity 8:55 Post-college and getting into the fitness industry 12:12 Writing out a business plan and applying what he learned from a book 14:40 Bootstrapping a start-up and the hurdles along the way 17:20 The importance of an operating agreement and buying out a partner 20:00 Working with a CPA and knowing how to allocate money 22:47 The power of flex dieting and building a technology platform 27:20 The learning curve of an average user and breaking habits 30:04 Tracking your diet and eating food that you enjoy 35:00 Leveraging your critical thinking skills and returning to first-principles 38:02 The two-piece puzzle to fitness and the part you’re missing 41:53 Using technology to provide top-tier service to clients 45:57 Why you should focus on being a client-centric business Connect with us on the socials Instagram https://www.instagram.com/fitnessfranchisepodcast/ Facebook https://www.facebook.com/fitnessfranchisepodcast/ LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/ YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww