THC 063: How To Sell The Value Not Your Product

Salespeople are dropping the ball and it's costing them sales by trying to sell the product and not selling the value.  In this episode, Ryan Stewman talks about what it really means to sell the value, why you should be doing it and how you can do it.  Start closing more sales and stop selling your product and start selling the value.  Get the full show notes of this episode by visiting http://www.hardcorecloser.com

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