lystn

Get SwellAI and Support OOH Insider
Or click here https://shorturl.at/kmsw1

Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast.

We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both.

Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/

Key Moments

[00:00:09] Podcasting challenges and growth.

[00:04:58] Dominating attention in physical spaces.

[00:07:12] Billboard campaigns targeting specific audiences.

[00:12:05] Terrible show notes and SEO.

[00:13:57] Detaching from perfectionism.

[00:19:59] YouTube shorts viewership strategy.

[00:23:20] Explosive YouTube growth.

[00:25:37] Building media brands with AI.

[00:28:43] Podcasting changing lives and businesses.

[00:33:19] The magic of billboards.

[00:36:20] Growing social accounts through algorithms.

[00:38:46] Cheap and effective advertising.

[00:42:49] Ramen profitable?

[00:47:13] AI and people with lots of tabs.

[00:53:03] Deterministic measurement and market feedback.

[00:56:12] The power of niche media.

Want to work together?

Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/