“Wait…30% of Your File is Signing Up for Recurring Donations?” with Rachel Kottler
Rachel Kottler, Digital Account Manager with Lautman Maska Neill a Company, shares key takeaways from her recent Bridge Conference presentation: Wait…30% of Your File is Signing Up for Recurring Donations?. Links: Rachel’s firm: www.lautmandc.com Her presentation Wait…30% of Your File is Signing Up for Recurring Donations?: https://www.slideshare.net/secret/EsZdpdrYWtDvuK Salon for Digital Change-Makers: http://www.salondc.net/ - Eventbrite: https://www.eventbrite.com/e/salon-dc-september-topic-raise-more-stress-less-this-year-end-tickets-49849342726?janus_fv=exp_eb_85363_auto_generated_tagging%3DA *****Timestamped Highlights***** (2:10) You’ve Got Mail: HRC’s suprising subset of long-term donors (2:59) Tuning into your demographics for locating retention potential (3:58) Segment your ask (4:48) The convenience ask, aka “Netflix style” (6:20) 10, 20, 30 (7:50) Upgrade, within reason (8:40) Two dollar Tuesday (10:35) Online welcome series for new donors (15:09) You got ‘em, now keep ‘em (15:45) Recapture 50% (16:37) EFT, not ESP (19:55) Dolph and Rachel extol the virtues of the handwritten note (21:58) Make a relationship, even if you have over 80k people in your book (23:08) Triumphs in Human Rights: Donors’ stories behind their loyalty to HRC (28:30) Criss cross applesauce: Rachel compares teaching first graders to promoting donor retention