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The Shake Podcast had an opportunity to sit down with Basem Hanna, Former Co-Founder/CEO of TerrAscend Corp., and today is the Co-Founder and Chairman of the Board at Trec Brands. We will discuss entrepreneurship, hurdles that led to adversity alongside choosing the right people to surround yourself with for success.  Basem will walk us through his experience with raising capital, TerrAscend Corp, and  give us a better understanding of the process behind some of the biggest Cannabis Brands in the industry. In this episode we’ll take a deep dive into Trec Brand’s focus of a Values Based Approach and why it's been integral to his growth.  Basem provides an opportunity to get to know the Asset Light Model used and why this approach has been effective for Trec Brands footprint in the Cannabis Industry. With years of experience, Basem Hanna provides a unique outlook on the cannabis market, raising capital, and as a serial entrepreneur, he provides invaluable insight and information that will greatly benefit anyone within the industry or community. www.treehousesolution.com