5: The Youth Vote: How political parties reach out to young voters
In the five years since the last election, the BJP has doubled down on their efforts to reach out to young voters while other political parties have scrambled to replicate this winning formula. How many first-time-voters have the BJP and Congress managed to reach out to? What tactics do regional parties use? In this episode, we detail how parties approach youth outreach differently, take a behind-the-scenes look at popular campaigns, discuss which party has hosted the more successful social media campaign, why not everyone is playing fair and much more.