#272: Sir Richard Branson — The Billionaire Maverick of the Virgin Empire

Sir Richard Branson (@richardbranson), founder and chairman of The Virgin Group, is a world-famous entrepreneur, adventurer, activist, and business icon. He has launched a dozen billion-dollar businesses and hundreds of other companies. His new autobiography, Finding My Virginity, shares the candid details of a lifetime of triumphs and failures and provides an intimate look at his never-ending quest to push boundaries, break rules, and seek new frontiers. I loved our conversation, and we covered a lot, including: Richard's thoughts on "clean meat," block chain, and cryptocurrency How he's coped with dyslexia, and how his parents helped make him resilient Behind-the-scenes stories of deal-making, PR stunts, big wins, and big losses The habits (and life decisions) he's used to maintain high energy levels for decades How Richard masterfully caps/limits downside risk, even though he's perceived as a risk taker How and why he takes regular 1-2-month (sometimes longer) breaks from alcohol Favorite books Lessons learned from Nelson Mandela and other mentors And much more... Enjoy! This podcast is brought to you by Ascent Protein, the best protein I've ever tried. Ascent is the only US-based company that offers native proteins -- both whey and micellar casein -- directly to the consumer for improved muscle health and performance. Because the product is sourced from Ascent's parent company, Leprino Foods -- the largest producer of mozzarella cheese in the world -- it's entirely free of artificial ingredients and completely bypasses the bleaching process common to most other whey products on the market. If you want cleaner, less processed protein, which I certainly do, go to ascentprotein.com/tim for 20 percent off your entire order. This podcast is also brought to you by WordPress.com, my go-to platform for 24/7-supported, zero downtime blogging, writing online, creating websites -- everything! I love it to bits, and the lead developer, Matt Mullenweg, has appeared on this podcast many times. Whether for personal use or business, you're in good company with WordPress.com — used by The New Yorker, Jay Z, Beyonce, FiveThirtyEight, TechCrunch, TED, CNN, and Time, just to name a few. A source at Google told me that WordPress offers "the best out-of-the-box SEO imaginable," which is probably why it runs nearly 30% of the Internet. Go to WordPress.com/Tim to get 15% off your website today! *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit tim.blog/podcast. Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss  Instagram: instagram.com/timferriss Facebook: facebook.com/timferriss  YouTube: youtube.com/timferriss

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