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Innovation. What does innovation mean? Where does it come from? Why is innovation important to your nonprofit's impact? Today, we're talking to Brooke Codney, American Heart Association's National Director of Development Innovation, about how AHA, a worldwide leader in the nonprofit sector, relies on creative zero-gravity thinking from its global team.

From finding her job through a pretty traditional (and now kind of outdated) method—a newspaper listing, to being a leading innovator at American Heart Association, Brooke has guided AHA's culture of innovation, culminating in an Innovation Center—a dedicated function within AHA that has led to transformational growth for the organization.

But she hasn't done it alone.

American Heart Association's secret is its staff. They've got a collaborative collection of fresh eyes within the organization and rather than being intimidated by all the different perspectives and ideas, American Heart Association is tapping into it, from the CEO on through their boots on the ground.

American Heart Association is almost 100 years old. And there's a reason why they're not just a leader in coming up with new fundraisers and cool ways to engage with donors, they've made an art of changing the way we view something as fundamental as health.

Listen in to my conversation with Brooke and you'll see why Funraise and American Heart Association make the perfect pair when it comes to cultivating a culture of innovation.