CIM052: What is ‘Private Traffic’ (私域流量) and Why Has it Become a China Marketing Buzzword?
As online traffic is becoming more and more expensive in China, the term ‘private traffic’ (私域流量) has become one of 2019’s content creation buzzwords. The western equivalent of private traffic would be a blog or an email list, which are owned channels, however, in China, people rarely visit websites or use email, so influencers and […]