#163: Accor's Live Limitless Programme Focuses on Passion and Partnerships
Accor Live Limitless (ALL) is a loyalty programme that spans 51 brands and almost 7,000 hotels across different customer segments at different price points, yet who share common needs and passions.
With a vision to offer much more than simply a place to stay, ALL is focused on becoming a day to day companion for travellers as well as local communities, based on compelling partnerships and delighting each and every guest when they arrive in any Accor property.
Isabelle Birem is the Senior Vice-President Loyalty at Accor Group, and she joins me in today's episode of "Let's Talk Loyalty" to share the challenges and opportunities of driving loyalty at such scale globally, ensuring staff and owners understand the power of the loyalty programme to drive their businesses forward and deliver on the brand promise for every guest.
Isabelle shares the reasons behind their sports sponsorship with Paris St Germain and the "money can't buy" experiences this creates, as well as the innovative "double-dip" partnerships launched with Air France / KLM and Qantas.
Show Notes:
1) Isabelle Birem Senior Vice-President Loyalty at Accor