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Without a doubt, we are living in unprecedented times, the global economy has been hit harder than its ever been before and the personal worry about our jobs, health, lifestyle and loved ones is something that’s touched us all. Today we talk to Marketing Services Procurement Guru, Sarah Scudder, https://www.linkedin.com/in/sarah-scudder-marketing-services-procurement-guru-%F0%9F%92%81%E2%80%8D%E2%99%80%EF%B8%8F-9287404/ who talks to us about how business executives have long chosen to cut marketing budgets in times of recession but is that the right thing to do? Is now a great opportunity to invest in your marketing message to ensure you emerge strongly on the other side of this COVID-19 pandemic? We’ll examine the recession psychology of business and consumers putting them in to four different categories and establishing what their buying motivations are going to be for the foreseeable future. We’ll also explore the substantial evidence that shows indiscriminate cuts in marketing spend are usually a mistake and why the role of marketing procurement is a must in business today.