Breaking Boundaries in Broadway: The TodayTix Story with Brian Fenty
Our guest today is Brian Fenty, Co-Founder & CEO of TodayTix. TodayTix is the digital gateway to live shows, arts, and cultural experiences.
We discuss:
- His introduction to Broadway & ticketing
- How Broadway initially tried to appeal to younger demographics and failed
- How TodayTix partners with theatres
- The threat of TicketMaster
- Why they didn’t pivot during COVID
- Their acquisition strategy & more