How persuasion works in business, life and politics
Social-psychologist Robert Cialdini joins Cardiff Garcia to discuss the psychology of influence and the importance of what you do before attempting to persuade someone, which is the subject of his latest book "Pre-suasion". The two also cover the role of persuasion in politics, specifically the way it has been used by Donald Trump and Barack Obama. See acast.com/privacy for privacy and opt-out information.
