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Things we talk about in this episode: Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram a blog The impact of showing your real self online Moving away from London - and how this brought Erica clarity on her brand and voice Being a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on Instagram Ways to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc. The importance of due diligence when choosing sponsorships and partnerships Transparency about sponsored content, and respecting your audience's trust The lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it 'Fast fashion' and why we all should be buying fewer clothes The problem of money when it comes to choosing between fast fashion and more ethical brands Using your "influence" in positive ways, and to change the industry  Why fashion and interior design is not superficial or frivolous  Managing the demands of family life as a self-employed person Links mentioned in this episode: Stacey Dooley Investigates - Fashion's Dirty Secrets  Erica's manifesto for moving away from fast fashion Marks a Spencer, one of Erica's long term brand partners How Erica explains her sponsored work to her audience My paid partnership post with Starbucks (ad) Brene Brown Erica's Instagram Product placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene! Erica's Blog Pre Order my book UK / US / Australia My upcoming Live book events