Stories that F*cking Matter with Steven Le Vine

Listen now for lessons in PR from the founder and president of Grapevine PR in Austin, Texas.   This episode is co-produced with the Austin Technology Council. ATC is a 30 year old association focused on promoting and facilitating growth of technology companies in Central Texas. Over the past three decades the business ecosystem in Austin has changed, and ATC is actively changing, too. Learn more at Steven Le Vine has released a new book called "Stories That F*cking Matter: Three pillars of epic storytelling to dominate media headlines, win clients, and grow your business". This is a must read for all business leaders.   About Steven Le Vine: Steven Le Vine is an award-winning publicist and PR strategist, and founder of Grapevine PR, since 2006. The firm's clients include tech and consumer brands, celebrities and high-profile experts. He has secured clients wide-ranging press from sit-down interviews with Oprah, The View, The Talk, NBC Today, CNBC, and CNN, to placements in Wall Street Journal, Entrepreneur, The New York Times, TechCrunch, WIRED, Fast Company, Business Insider, Men's Journal, USA Today, People, Variety, and more. He is a frequent media personality and contributor for prominent publications, including Forbes and Rolling Stone, where he offers his expert insight on PR and entrepreneurship. He has taken home nearly two dozen awards for his firm, including "Agency of the Year" and "Campaign of the Year," on behalf of his work for clients including William Shatner, Lisa Loeb, Danny Pintauro, and many others. Le Vine is the co-author of the new PR book, Stories That F*cking Matter: Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business. He resides in Austin, TX. About the book, Stories That F*cking Matter Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business: A well-crafted story has the power to literally mold reality, win over hearts and change minds! The story is the most powerful tool humans have ever discovered. But what makes up a great, expertly constructed story? What’s the difference between a good story and a really f*cking great story? In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts to take media outreach into their own hands, tell a great story, make headlines, and succeed at growing their brands and businesses. Learn more about your ad choices. Visit

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